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MISCELLANEOUS SOCIAL MEDIA
It's 2025.
Even my dad is on TikTok.
Even if you're ~extremely online~, social media still has a steep learning curve. Unlearning all your ingrained habits from traditional advertising feels kind of illegal. No logo? No branding? No RTBs? Help, my eye is twitching!
But once you get the hang of all the nuances, social media is actually really fun. Here's a mixture of organic and paid content that I've created across a variety of platforms for brands like WhatsApp, T-Mobile, Uber Eats, and more.
WhatsApp had very specific challenges on social: balancing reactive vs. proactive content; preventing followers hoping for real-time customer support from overshadowing authentic engagement; constantly reinforcing WhatsApp's security and encryption benefits without sounding defensive, repetitive, or boring.
So we implemented three solutions: a unified social persona, a partnership program with key creators and brands, and an information hub to make social the place to learn and engage.
x the cast of "modern family"
x melissa ortiz
T-MOBILE
x @etrikekaraoke
HARMLESS HARVEST x ashley graham
Harmless Harvest coconut smoothies are sweet, but not too sweet—kinda like sweet 'n' sassy supermodel Ashley Graham. The brand wanted to appeal to its momcore fanbase, so we had Ashley reveal her favorite sweet-but-not-too-sweet parenting tips. I directed and edited these videos myself. 💅
THE ORIGINAL DONUT SHOP COFFEE
tiktok
two viral tweets
This Tweet got featured on @digital_chadvertising, a meme account on Instagram.
UBER EATS
This one was written for Canada 🇨🇦 😉
CORE HYDRATION
x hailee steinfeld
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